San Diego Home Selling Guide for Confident Sellers

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Larry S.

Lori Barnett was exactly what we needed when we needed it the most. We were getting really bummed out being buyers in this seller's market for the last 6 weeks. Then we ran across Lori Barnett hosting an open house. She said...
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Stephanie Lewis

Well I'm sure it's here somewhere... an older review for Lori that claims I won't be moving anytime soon. But we all know life throws us curveballs and alas, I found myself in the position of selling my home once again. Of cour...
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Rich Molta

Lori and Bailee Barnett Real Estate- If you want to sell, no, “market” your house, to get the maximum possible return on your investment, with the minimum amount of hassle, then they are your team! Simply the best!
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Cortney Hannan

Moving from another state is hard, but a great realtor can make all the difference. We moved from Ohio to CA and didn’t know anyone. I was trying to chose a realtor from Yelp, but decided I would go look at a few homes listed f...
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Tracey Williamson

Lori and Bailee made our dream come true when they helped us buy the perfect house! I HIGHLY recommend them. We are from another area and had been looking for a home in North San Diego County for almost 2 years with other age...
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Karen Haub

Lori and Bailee barnett are an incredible Real Estate Team! They are friendly and supportive, and they offer extensive knowledge of California real estate laws and thorough familiarity with North County. Even during this diffi...
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Eileen Fristch

Lori and Bailee are the BEST! It took us 9 months of serious looking and we now have our dream house. Lori NEVER pressed us to settle or pushed us towards any house. She was always responsive and clearly has great interest a...
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tdgabiera

Lori is an outstanding real estate agent. We are from Chicago and bought our second home in Carlsbad, California. We flew out in July 2021 for 8 days to find a home. Lori dedicated her time to showing us numerous home and reall...
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Herani Brotman

She is the best and relentless to find out a home for us in a very short time due to our move from Texas to North County San Diego. She is knowledgeable of the local areas, flexible and very supportive. We can not ask for a be...
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Liz Newman

Extremely knowledgeable about the whole process of selling & buying. Helped us purchase highly desirable property, enabling us to get contract accepted within 1-2 days after property on market. Instrumental in helping us to sel...
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Mary & Tony A.

Lori is an outstanding real estate agent. We are from Chicago and bought our second home in Carlsbad, California. We flew out in July 2021 for 8 days to find a home. Lori dedicated her time to showing us numerous homes and real...
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Olivia

We recently worked with Lori to purchase a home in Carlsbad. She was without a doubt the best real estate agent we have ever worked with. Throughout the entire process she worked incredibly hard to make certain she understood e...
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Justin D.

I met Lori at an open house nearly a year and a half ago and at the time was working with another agent. For a variety of reasons we ended up deciding to switch representation and I reached back out to Lori to show my wife and ...
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Barbara

Lori is an awesome Realtor! She is professional, listens to what you are looking for, knows the north county coastal communities like the back of her hand, and is always current with changing market conditions. Lori was our Rea...
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John

Lori Barnett (Coldwell Banker Realty) sold my mom’s home in record time and over the listing price. She treated my older mom with the greatest respect and understood how hard a decision it was to sell her home. Lori had impress...
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Joana

Lori helped us buy our current home in Carlsbad. She was always available to take our calls and tour homes with us, which was especially important because we live out of town and we toured everything virtually. Lori checked in ...
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Brian H.

We used Lori because she was recommended by a close friend and is deeply specialized in Carlsbad, which was important to us coming from outside the area. It was also very helpful in this competitive market that Lori is well con...
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Kristin M.

Lori Barnett sold our home and helped us purchase our new home with professionalism and top-notch expertise! Just a few of the many positives of working with Lori: she knows the real estate business through and through she’s a ...
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Maria C.

Lori was a great realtor who helped us get the home we wanted. She fought for us and was able to help negotiate the best price for the home while being faced with multiple other offers. She is very professional, sweet and on to...
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Mike

We used Lori for our first home purchase in Carlsbad, and we couldn’t be any happier. We were in the process of closing the home in the middle of the corona virus crisis and Lori was so patient and on top of things to make sure...
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Work With Us

Our strategy is simple and proven: To achieve the highest possible price for your home, it must be exposed to the greatest number of buyers. Exposure creates demand. Demand creates competition. Competition creates price. That’s why we focus on strategic marketing that goes beyond simply “listing” your home. We position your property to stand out—using professional presentation, targeted digital marketing, strong agent networking, and broad exposure across all major platforms—to ensure your home reaches the widest and most qualified audience possible. As a mother–daughter team, we offer something unique: seamless communication, hands-on service, and two dedicated professionals working together on your behalf. You’ll never feel like just another transaction. We guide you with honesty, strategy, and care, while fiercely advocating for your goals. Whether you’re buying or selling in San Diego, you deserve a team that understands the market, values relationships, and knows how to create results. Maximum exposure. Maximum demand. Maximum value.

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